Hooked
Hooked is a conceptual crochet brand created for people of all skill levels, from beginners to experienced makers, who share a love for crocheting. The brand identity embraces the warmth and creativity of the crochet community through a soft, inviting color palette and simple, approachable imagery. The design emphasizes comfort, inclusivity, and creativity, reflecting the calming and expressive nature of crochet itself. Hooked aims to inspire connection and creativity through thoughtful design and a welcoming visual experience.