En Route Jewelry
En Route Jewelry is a contemporary fashion jewelry brand known for offering affordable, trend-forward pieces designed for everyday wear. The brand frequently collaborates with influencers, creatives, and independent artists to craft collections that resonate with younger audiences and reflect current cultural trends. Their approach emphasizes accessibility, individuality, and community-driven design. For this project, I created a custom typeface inspired by En Route’s modern, expressive aesthetic. I then applied the typeface across a series of branded materials, including a gift box, accompanying card, and billboard concept. The objective was to use typography as a visual extension of the brand, enhancing its identity and capturing the distinctive, youthful spirit that defines En Route Jewelry.